How would you build an audience from scratch in 2024? - Aug 16, 2024 - Mailbag - Shaan Puri
Mailbag is a blog where real people ask me real questions, and I share my replies each Friday. This week Shaan answers 1 questions - Check em out!
The author shares a personal story of working in high-stakes, confidential projects around the world before settling into music and writing, highlighting the importance of finding an "Honest Broker" to navigate complex situations. Reflecting on the state of music criticism, the author critiques the trend of critics seeking celebrity status, freebies, and self-aggrandizement, leading to a lack of focus on the reader's enjoyment and pleasure. Inspired by the concept of the "Honest Broker," the author transitions to a new model of criticism focused on fairness, trustworthy advice, and serving the reader's musical pleasure, aiming to educate themselves deeply and write with more clarity and imagination.